Lazoo Worldwide — Justin Heimberg

LAZOO: A PLACE TO MAKE AND DO

MULTIMEDIA RETAIL EXPERIENCE

As Co-founder and Chief Content Officer, I helped build Lazoo into a worldwide multimedia brand including two animated shows on the air, a suite of award-winning apps with millions of downloads, and a product line including 300 SKU Interactive Retail Environments in US and Japanese TRU’s, and other US department stores. Lazoo media and product brought in 10+ million dollars in gross revenue.

Lazoo’s retail environments (located in select Japanese and US locations) included an interactive media center featuring books, a big screen with original animation made especially for the store, and tablets with our apps installed. Multimedia stations increased engagement, brand awareness, character attachment and time spent in the retail space.

LAZOO DIGITAL PLATFORMS

Our apps generated millions of downloads, regularly broke the top ten in Education apps on iTunes, and eventually were bought out by PBS.

Mutliple Lazoo apps won Parents Choice Awards.

Our first two apps quickly vaulted to the top twenty on US education charts, often beating out the big brands.

In Japan, the apps were even more successful, ranking in the Top 10 iPad Education Apps in July 2012.

PBS purchased and combined our apps into an art suite and released them under the PBS umbrella. Lazoo Art Box hit number 4 in paid Education apps.

Squiggles was the first of a suite of award-winning apps - a living, breathing coloring book simple enough for a two year old to use, but fun enough for older ages.

Click image to see the opening sequence.

ANIMATED TV SHOWS

We aimed for one, but ended up with two separate animated series (one aimed at ages 4-6; the other for ages 2-3.) The CBC ordered a series of 22x13 minute animated stories that could be converted into appisodes for tablets. BabyFirst TV’s acclaimed Ooki’s World was aimed at a younger audience and was followed quickly by age-appropriate companion apps.