LIVE EVENTS,MESSAGING, CAMPAIGNS, PROPOSALS, GAMIFYING, SCRIPTING
Partnering with the top creative Corporate Communications agencies in the country, I’ve been Creative Director for or written proposals, events, scripts, themes, speeches, plays, games, agendas, and conferences for Fortune 500 companies.
EVENTS AND PROPOSALS
BREAKTHROUGH LEADERSHIP ALUMNI EVENT FOR MULTINATIONAL PROFESSIONAL SERVICES NETWORK AND ACCOUNTING ORGANIZATION
As the sole Creative Director, I created the strategy, theme and content from concept/proposal through execution of the multi-day event. The goal/strategy was threefold: 1) celebrate the company’s diversity and the next generation of minority and female leaders; 2) make the event fun; 3) make the event a recognition of the alum’s achievement.
Because the event was being held in Hollywood, Florida, an Oscars-like award show format was used to frame the event along with TV games/show parodies to help convey information in a fun way and make the participants feel like “stars.”
Feedback ranked the event as one of the most successful ever for the company.
Conceived of “Hollywood Award Show” motif and “Breakthrough to the Future” theme and all correlative features and components
Created ScreenPlay games (like those on screen before a movie) including lookalike employees/celebrities, company trivia, staff factoids, etc.
Wrote and helped visually execute parody movie trailers and posters that applied to company initiatives (example, “The Breakthrough Club”, using photos of Breakthrough Leaders in a Breakfast Club-style trailer.)
Wrote a game show parody “Are You Smarter Than a Partner?” with company messaging, and a View-like talk show
Wrote and created web-based pre-event and post-event communications
Created an interactive ice-breaker game – based on my book, The Official Movie Plot Generator, where guests had to work together to combine different elements of a company story to make a blockbuster movie and title it
We adapted my book, The Official Movie Plot Generator, to have industry/company relevant content. Groups worked together to find combinations and construct a movie narrative that reenforced messaging goals. It served as a great ice-breaker for employees who had never met, and helped engage attendees become active participants in crafting stories that connected to content goals.
DISCOVERY CHANNEL UPFRONTS EVENT, WRITER
Wrote a “Joy of Discovery” proposal based around the idea of new viewing platforms for Discovery
Conceived of interactive modern media sculptures demonstrating new viewing experiences, each illustrating a Discovery category (Wildlife, Health, Technology, Travel, etc.)
Sculpture Garden included a giant fish with shimmering cell phone screen scales (Wildlife), an “Apple Tree” (Nature), a tricked-out van with video screens everywhere (Technology), and more.
PFIZER SLEEP DRUG LAUNCH, WRITER, ASSOCIATE CREATIVE DIRECTOR
Helped conceive creative direction and wrote portions of a “Wake Up to a New Day” proposal for a four million dollar drug launch event
Wrote video scripts/improv games/sketches related to the theme
Integrated messaging into entire experience including “wake-up calls” with messaging specifically geared to the event woven into the hotel call service and sleep factoids on the cafe’s coffee sleeves
Connecting the environment to the theme: The stage/scenic was designed to flow from “day” to “night” correlating with real time by using changes in lighting color and the use of movement of circular and crescent shapes.
SCRIPT/PROPOSAL WRITER FOR THE WORLD’S LARGEST LOGISTICS COMPANY
Conceived of experiments for MythBusters stars to illustrate messaging: the theme of “Connection”
Experiments included an egg drop competition: “Materials working together” (to symbolize company divisions working together); a Van de Graff Generator showing the power of “Connection” where people hold hands, passing a mild electric shock between them; and explosive chemical reactions to show the power of synergy/connection
Wrote “Hit or Myth” quizzes, featuring visual stunt answers by hosts
AMERICAN EXPRESS PACESETTERS EVENT IN MEXICO, WRITER, ASSOCIATE CREATIVE DIRECTOR
Wrote a proposal in the form of an Indiana Jones-style archaeologist’s journal
Wrote opening video (Indiana Jones spoof using Amex Leadership)
Scenic, excerpted from the “journal” proposal; a discovered archaeological site.
More experience and sample proposals available upon request.